ZEE TALKIES Achieves the SECOND HIGHEST viewership since its inception!
After a string of successes this year, Zee Talkies adds another feather in its cap. This week, the channel achieved the second highest GVTs (62045) since its inception 7 years ago. The channel has been the No.2 channel of Maharashtra, ahead of leading GECs (Star Pravah and ETV Marathi) on a 7 week average basis. Zee Talkies also stands as the undisputable No.1 channel of Maharashtra in terms of Reach, which is a true indicator of the escalating popularity of Zee Talkies in Maharashtra.
The current channel initiatives coupled with innovative promotions have created a lot of kinship among its viewers. Zee Talkies presented the World Television Premiere of Shreyas Talpade’s latest blockbuster, Poshter Boyz, reinstating its proposition of non-stop quality entertainment. Shreyas Talpade was a big part of the unique promotional campaign that worked wonders with the audiences. The star-studded campaign incorporated the who’s who of the Marathi film industry including Amruta Khanvilkar, Pushkar Shrotri and the cast of the film for a unique promo campaign – ‘Dista tasa nasta guys, mhanun paha Poshter Boyz’.
Zee Talkies plans to roll out some key initiatives in future with the aim to scale the channel to newer heights. For the audience of Maharashtra, Zee Talkies is truly – Aapla Talkies, Zee Talkies!
Source: TAM; All Maharashtra; CS4+; Avg GVTs (wk 43- wk 49) Zee Talkies - 51418, Star Pravah - 51205, ETV Marathi - 48196; Reach 000s (wk 49)
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