Saving on Groceries Series ~ Food Lion Cha-Ching Brand

Food Lion rebranded their store brand items in 2015 with the new Cha-Ching label. They advertise themselves as the place where Thrift is Cool. 
Each product has a 100% money back guarantee and the prices on those items has always been really good. 

The other day I found a new price for me on a staple item I use to make Chicken Pot Pie. 
Campbell's brand of cream of potato soup is $1.48 and usually substitute the Great Value brand of that, which costs 75¢. 
The other day I realized that Food Lion's Cha-Ching brand of Cream of Chicken soup is only 48¢. 
If you buy this product during one of Food Lion's savings promotions, you can actually receive a  25¢ coupon on your NEXT shopping trip for each store brand item you purchase as long as you buy at least four items. 
This drops the price of the soup to 23¢. Cha-Ching! 
Here are the official rules to the promotion.  
Now I much prefer the cream of potato soup that I normally use, but I am more than willing to switch from cream of potato to cream of chicken for the savings this will bring me.
The point of this post is to be willing to shop around and see if you can find the items you normally buy at even cheaper prices in order to save the most money. 
Belinda~ Living within our Means ~