Fashion site sells 99p dress

I'm not sure if this is a good marketing idea or not! OMG Fashion decided to sell a dress for 99c on their website over the weekend.

While the dress is a bit.......okay I'm going to say it.....minging, it does raise a lot of questions about cheap fashion and the state of our attitudes towards fashion. The dress has had to be restocked twice and the company are doing that whole 'OMG I can't believe this has happened' routine by saying how shocked they are that it sold out.

The dress also crashed the website as well.

The company do plan to re-stock the dress before Christmas so if your a fan of....whatever this is....then get in there quick!